This was REAL, so many times when buying fragrencesonline you chance getting a fake, but this is real and the square bottle came three quarters full as it is supposed to (you can check by scratching a little line of the silver paint off of the bottle at the bottom, mid way and top). And shipping was reeasonably quick and it was very well packaged. As for reviewing Pure Blanc in general, it is a great fragrence for men and long lasting. However the reason why I gave this review only 4 out of 5 stars is because of the extremely expensive price, which seems to keep climbing every few months. None the less I would recommend this product from this store.